Posts about Marketing structure

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1. 
   Report
   Marketing structureMarketing capabilitiesMarketing organisation

   Rethinking capability team structures

   Open to WFA members only

   Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…

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2. 
   Benchmark
   Marketing structure

   Consultancies for global marketing organisation transformation

   WFA member benchmark exploring the use of global marketing organisation consultancies

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3. 
   Event reports
   Agency managementMarketing structure

   In-House Forum Meeting Overview (Jan 2025)

   Overview of the In-House forum held remotely on 23^rd January 2025

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4. 
   Benchmark
   Marketing procurementMarketing structureMarketing procurement

   Research: Global marketing procurement structures and operating models

   Access WFA’s research on global marketing procurement structures and operating models.

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5. 
   Benchmark
   Marketing structure

   Benchmark: Global Marketing Organisation Scale

   WFA member benchmark exploring global marketing organisation scale

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6. 
   Expert opinion
   Brand purposeBrand reputationMarketing structureSustainability

   WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

   In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

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7. 
   Report
   Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology

   Three-quarters of brands want to change their agency remuneration model

   Open to WFA members only

   According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…

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8. 
   Benchmark
   Marketing structure

   Benchmark: Global Marketing Organisation Transformation

   WFA member benchmark exploring global marketing organisation transformation

   Read more about "Benchmark: Global Marketing Organisation Transformation"
9. 
   Marketing structureMarketing operations

   Marketing Matters in Asia-Pacific

   Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…

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10. 
    Benchmark
    Marketing structureCMO

    Benchmark: Global and local brand consistency

    WFA member benchmark on centralising marketing assets and resources into a singular platform

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11. 
    Event reports
    Marketing structure

    Media Forum APAC Meeting Overview (April 2024)

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC Meeting Overview (April 2024)"
12. 
    News
    Marketing structure

    WFA refreshes Asia Advisory Board

    We have revamped our Asia Advisory Board (AAB) to ensure it addresses the issues that matter to marketers across the…

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